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About Peterson Group Seminars
The Peterson Group offers sales training, management training, mentoring programs and seminars for advertiser and trade groups.
Whether you need to train new sales reps or augment the skills of an experienced sales staff, The Peterson Group offers a variety of seminars that have been successful for many companies. Sessions can also be designed for specific company needs.
Peterson seminars have drawn high praise from many clients who attribute increased performance and revenue growth as a direct result of the sessions. Seminar participants have consistently scored content and presentation at the highest levels.
The flavor of the sessions is generally relaxed and light. The presentations center on colorful illustrated slide presentations and are supported by handouts and notebooks summarizing the content. Audience participation is encouraged and “volunteers” are sometimes rewarded with candy, prizes or money.
John Peterson also has extensive experience with companies and trade associations as a facilitator for problem solving, brainstorming and planning. He has worked with companies and groups such as Knight-Ridder, Disney/ABC, Independent Free Papers of America, Community Papers of Florida, New England Press Association, and Free Community Newspapers of New England.
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