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Seminars and Training Program
For Advertisers:
How Advertising Works to Drive Sales
(Length and content by design)
Good advertising is no guarantee of success and bad advertising doesn’t always fail.
Geared for the retail merchant, this session hits all the issues head-on and dispels the myths and confusion. All forms of media and their strengths and weaknesses are explored.
If the results seem to favor the local community newspaper it’s out of logic, not partisanship. In the maze of advertising vehicles, the local paper remains the most efficient and effective medium for local businesses when all is said and done. The session walks the local businessperson through that maze and the double-talk of salesmanship and answers the core question of advertising, “What’s in it for me?”
The session will show merchants:
• How advertising works.
• The components of successful advertising.
• How much they should spend on advertising.
• What they should advertise.
• What they should expect from advertising.
• What consumers want from advertising.
• Advertising terms and concepts.
Back to Introduction
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