Seminars and Training Program Selling with the Numbers (Ninety minutes) Most local accounts don’t have a clue about how much they should be spending on advertising and what they should achieve from it. This segment will cover the gauntlet, and prepare you to: • Quantify the dollar value of your readers to an account; show them just how much your readers will spend in their category. • Advise accounts on how much they should be spending on advertising and what their gross revenue expectations should be. • Develop an advertising budget and strategy to maximize results for accounts. • Show an account how advertising can more than pay for itself. Back to Introduction

a a Seminars and Training Programs about Newspaper Management and Advertising For All Professional Levels And Retail Groups a a a a a • Smart Selling • Selling with Authority • Introduction to Print Sales • Getting Results • Persuasive Selling • Objections • Advertising Mechanics • Selling with the Numbers • How advertising works • to drive sales • For Publishers and senior • managers with product and • profit responsibility. • Customized Seminars a a a a a a a a

HOME • THE UNIQUE ROLE OF WEEKLY PUBLICATIONS • FIELD GUIDE • SEMINAR OFFERINGS • BIOGRAPY • CONTACT