Seminars and Training Program Advertising Mechanics (Two to four hours) Why does most of the world want to buy a right hand page? What works, what doesn’t? Getting results from the nuts and bolts. This session covers the essential elements of ad layout and good ad make-up, stressing design elements, copy writing and content and how to maximize them for accounts. Includes a slide show of both great and awful ads. Topics include: • What do people want from advertising? • Does size and color really affect readership? • The God’s honest truth about size, position and placement. • Copy and layouts that sell. • The do’s and don’t of make-up and typography. • Ideas for working with small ads and a limited budget. Back to Introduction

a a Seminars and Training Programs about Newspaper Management and Advertising For All Professional Levels And Retail Groups a a a a a • Smart Selling • Selling with Authority • Introduction to Print Sales • Getting Results • Persuasive Selling • Objections • Advertising Mechanics • Selling with the Numbers • How advertising works • to drive sales • For Publishers and senior • managers with product and • profit responsibility. • Customized Seminars a a a a a a a a

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