Seminars and Training Program
Objections
(90 Minutes)

101-plus things you can say to an account’s face
when he/she doesn’t say “Yes.”

What’s the right thing to say when an account tells you no one reads your paper, he can’t afford to advertise, or she doesn’t need to advertise?

This session provides an in-depth discussion about the right and wrong things to say when prospects aren’t ready to say “Yes.” The session provides tactful responses and coping skills for a variety of situations.

Here’s a sample:

• “My ad was screwed up.”

• “I use other media in your area.”

• “I had no response.”

• “I’ll think it over.”

• “You’re too expensive. “


Back to Introduction

a a Seminars and Training Programs about Newspaper Management and Advertising

For All Professional Levels And Retail Groups

a a
a a
a Smart Selling

Selling with Authority

Introduction to Print Sales

Getting Results

Persuasive Selling

• Objections

Advertising Mechanics

Selling with the Numbers

How advertising works
to drive sales

For Publishers and senior
managers with product and
profit responsibility.

Customized Seminars
a
a a
a a a a a


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