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Seminars and Training Program
Getting Results
(Ninety minutes-two hours)
“In advertising you must choose between boredom, shouting and seduction.”
“The Wizards of Ads”
Roy H. Williams
Selling space and order taking is not enough in today’s competitive market. You must produce results. Once a publication works for an advertiser, it becomes an essential part of the marketing mix. Cost and commitment become smaller issues.
This session looks at why advertising fails and offers some strategies and practices to create results and advertiser loyalty. Emphasis on account planning and budgeting, campaigns, positioning the account, when and what accounts should advertise.
This session will show you how to sell at the highest levels and how you and your publication can become essential to the account and advertising decisions. For the experienced sales professional.
Other topics include:
• Dealing with myths.
• Up-selling.
• Selling multiple publications, special sections, and contracts.
Back to Introduction
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