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Seminars and Training Program
Introduction to Print Sales
(Three hours)
If you never sold an ad before, or you’re just starting out,
you’ll be ready for bear after this.
This session is organized for the newly hired or junior sales rep. It covers the basics from cold calls to closing and a touch of everything that could happen along the way.
Highlights include:
• Advertising basics.
• How to find accounts.
• Why businesses need to advertise.
• Understanding accounts, their fears and concerns, and what they want from the sales rep.
• What you should know about the account?
• How do your prepare for a sales call?
• What should the first words out of your mouth be, how do you handle sensitive questions/areas?
• How do you pace the call?
• Overcoming objections.
Back to Introduction
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