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Seminars and Training Program
Selling with Authority
(Three hours)
A foolish student memorizes formulas while a smart one understands them.
If you have all the answers (or most of them, anyway) you become the expert, the authority. If you have information that’s beneficial to an account, you’re a resource. You’re not just selling, you’re an advisor. That knowledge gives you credibility and trust with the account. People want to do business with smart people they can trust. This session takes salesmanship to the highest levels by encouraging a consultative approach to advertising sales. For the experienced professional.
Highlights include:
• Is the business ready to advertise?
• Advertising strategies that work for accounts of all types and sizes.
• How should you position an account to achieve the best results from their advertising?
• Understanding advertiser and consumer behavior.
• Understanding and the outselling the competition.
• Exceeding advertiser expectations
Back to Introduction
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