|
|
 |
Seminars and Training Program
Customized Seminars
Seminars for managers can be customized on a variety of topics. Groups may want to consider some of the following.
Creating Value:
How to become more relevant and essential to readers and advertisers.
How to differentiate your publication from the competition.
How healthy is your sales department?
What is a good sales staff and what does it look like? How you can diagnose trends and issues and develop a warning system to avoid problems. Includes a discussion of management philosophies and incentive programs.
104 or more things that worked.
A collection of ideas from across the country. How newspapers are generating revenue, reaching new levels of service and solving internal and external problems.
Hiring and retaining good employees.
Finding and keeping good people is one of the toughest problems facing our industry in these times. Money may play a role, but it’s not the major reason people stay or leave. How they’re treated and feel about their work and the company will often make the difference.
Back to Introduction
|
|
|
|
|
|
|
