|
|
 |
Seminars and Training Program
For Publishers and senior managers with product and profit responsibility.
(Sessions available in three or five hour segments.)
The big (and little) picture of publishing in the new millennium and in the post 9/11 economy.
This session will stir the pot and kick most managerial minds into high gear. Content will address general issues of current publishing conditions, but also create a forum for raising specific questions and problems and resolving them on the spot. Most appropriate for owners and senior management in the business and advertising departments.
• How to retain and even increase your market share.
• What strategies can get your company through tough times?
• How to deal with anxious customers and a bleak economy.
• What do you tell advertisers who want to cut back?
• What and when do you cut, if it really gets bad?
Back to Introduction
|
|
|
|
|
|
|
